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Why is Marriott using a 12.35% corporate hurdle rate?
The cost of capital is often equated risk, therefore the risk in the lodging department is lower when compared with other departments that have a higher WACC. If Marriott was to use a single corporate hurdle rate then they would be using the 12.35% rate which is the WACC for the entire company.
What was the third strategy of Marriott Corporation?
The third strategy was optimizing the use of debt in capital structure. Marriott used an interest coverage target instead of a target debt-to-equity ratio, 59% of total capital. The final strategy was repurchasing undervalued shares. Marriott was focused on repurchasing stocks that fell under their “warranted equity value.”
How does Marriott calculate opportunity cost of capital?
Marriott Corporation relied on measuring the opportunity cost of capital for investments by utilizing the concept of Weighted Average Cost of Capital (WACC). In April 1988, VP of project finance, Dan Cohrs suggested that the divisional hurdle rates at the company would have a key impact on their future financial and operating strategies.
Why are Marriott approving more high risk projects?
Over time, Marriott will be approving more high risk project from the restaurant and contract service division by evaluating them at a lower rate, while they will be rejecting lower risk projects from the lodging division because they are using a higher rate.
Last Update: Oct 2021
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Tashayla
25.10.2021 00:51
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