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Originally created in the 1990s by pr metalworker, the sostac fabric is noted equally being one of the best frameworks to use for.
Which is an example of a SOSTAC plan?
SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing Models that have stood the test of time. In this post, I give an example of how I have applied PR Smith’s SOSTAC® Planning Model – which is my interpretation of SOSTAC®.
Who are the founders of the SOSTAC model?
It was initially founded in the 1990s by Smith PR and Dave Chaffey. The model has been used to come up with marketing plans for diverse companies and industries. It has since gained popularity as it gives an organization a logical sequence on how to tackle each element of the plan and an effective way of summarizing element from each plan.
How does the race framework and SOSTAC work?
That's where the RACE Framework, which integrates data throughout the planning process, comes in. The SOSTAC® planning model, which walks through the process of creating and executing a marketing plan, encourages data from the control stage of previous marketing plans to be fed back into future situational analysis.
What is Stage 1 of the SOSTAC planning framework?
SOSTAC® Situation Analysis Stage 1 of implementing this digital marketing planning framework is setting out the situation analysis. The situation should provide an overview of your organization – who you are, what you do, and how you interact and trade online by addressing internal and external factors impacting the business.
Last Update: Oct 2021
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22.10.2021 07:55
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Sostac stands for s- situational, o- objectives, s-strategy, t- tactics, a- application, c-control.
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